Contact Portland GIT for event and ticket information.
Thursday, October 22, 2009 from 6:30 PM - 8:30 PM (PT)
Girls in Tech Portland Presents
Katherine Durham, Vice President of Marketing, Imaging & Printing Group, Americas, Hewlett-Packard
Shifting the Digital Marketing +
Technology Mindset to Harness the Power of an Integrated Approach
In a world where social media thrives and consumers are increasingly connected,
a marketer’s decision to ditch traditional marketing practices for online or
mobile methods isn’t as simple as that. It shouldn’t be viewed an “either/or”
situation when both are the answer. The most effective approach to navigating
the rapidly evolving marketing landscape requires a little creativity and the
right mix of new and traditional marketing practices while executing against
metrics that go beyond circulation to measure consumer engagement. Katherine
will provide an in-depth look at how HP has successfully leveraged the
sophistication of the Internet and social media to integrate progressive
marketing methods while influencing other more traditional tools, and how other
companies can manage this shift in marketing mindset by leveraging a similar
approach.
This event is open to public but, space limited to 50. You must RSVP by October 16th through eventbrite: http://gitpdxdigital.eventbrite.com
When: Tuesday, October 22, 2009; 6:30PM - 8:30PM
Where: SOUK
322 NW 6th Avenue, Suite 200
(between Everett + Flanders)
Portland, Oregon 97209
p | 503.517.6900
Hors
d'oeuvres and wine is provided
COST: $10/person (to offset cost of food/wine); at the door: $20/person
Event and door prizes are sponsored by 24Notion
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